๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ฎ๐ถ๐ฟ๐น๐ถ๐ป๐ฒ๐ ๐ถ๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐๐ต๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐ถ๐ฑ๐ฒ๐ฎ ๐๐ผ ๐ฝ๐ฟ๐ผ๐บ๐ผ๐๐ฒ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ธ๐ฒ ๐ต๐ฒ๐ฎ๐น๐๐ต-๐ฐ๐ผ๐ป๐๐ฐ๐ถ๐ผ๐๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ต๐ฎ๐ฝ๐ฝ๐? Refer the picture and share your thoughts first before going into the detailed content. Meaning of the Picture : Left Side (Yes): A man weighing 120 kg is allowed with a 19 kg bag, totaling 139 kg. This is approved. Right Side (No, why?): A woman weighing 45 kg has a 21 kg bag, totaling only 66 kg, but is rejected because her bag exceeds the 20 kg limit. Message: The airline only checks baggage weight, not total weight (person + baggage), which seems unfair or illogical. How Airlines Can Use This to Promote Fitness Campaign Idea: โFly Light, Live Lightโ Policy Shift: Offer incentives or extra baggage allowance to passengers with lower body weights or healthier BMIs (with privacy and sensitivity in mind). Health Promotion: Encourage passengers to maintain a healthy lifestyle. Partner with fitness apps/gyms for discount codes based on health tracking. Share health tips on boarding passes or in-flight magazines. Gamified App Feature: โHealthy Milesโ programโearn points/miles for maintaining health metrics, redeemable for extra luggage or discounts. Would you like a pitch deck or social media campaign mock-up for this idea? Follow vishakha Jangir for more such interesting insights.
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