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vishakha Jangir
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Set2Score • 3m
𝗛𝗼𝘄 𝗰𝗮𝗻 𝗮𝗶𝗿𝗹𝗶𝗻𝗲𝘀 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝗶𝗱𝗲𝗮 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗵𝗲𝗮𝗹𝘁𝗵-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝗽𝗽𝘆? Refer the picture and share your thoughts first before going into the detailed content. Meaning of the Picture : Left Side (Yes): A man weighing 120 kg is allowed with a 19 kg bag, totaling 139 kg. This is approved. Right Side (No, why?): A woman weighing 45 kg has a 21 kg bag, totaling only 66 kg, but is rejected because her bag exceeds the 20 kg limit. Message: The airline only checks baggage weight, not total weight (person + baggage), which seems unfair or illogical. How Airlines Can Use This to Promote Fitness Campaign Idea: “Fly Light, Live Light” Policy Shift: Offer incentives or extra baggage allowance to passengers with lower body weights or healthier BMIs (with privacy and sensitivity in mind). Health Promotion: Encourage passengers to maintain a healthy lifestyle. Partner with fitness apps/gyms for discount codes based on health tracking. Share health tips on boarding passes or in-flight magazines. Gamified App Feature: “Healthy Miles” program—earn points/miles for maintaining health metrics, redeemable for extra luggage or discounts. Would you like a pitch deck or social media campaign mock-up for this idea? Follow vishakha Jangir for more such interesting insights.
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