X (formerly Twitter) hit hard in UK market • Revenue dropped 66% in 2023 (£205.3M → £69.1M) • Profits plummeted from £5.6M to just £1.2M • UK staff reduced by 71% (399 → 114 employees) The decline comes amid advertiser concerns over brand safety and content moderation issues. X claims to be investing in safety tools and advertiser education to rebuild trust.
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