X (formerly Twitter) hit hard in UK market โข Revenue dropped 66% in 2023 (ยฃ205.3M โ ยฃ69.1M) โข Profits plummeted from ยฃ5.6M to just ยฃ1.2M โข UK staff reduced by 71% (399 โ 114 employees) The decline comes amid advertiser concerns over brand safety and content moderation issues. X claims to be investing in safety tools and advertiser education to rebuild trust.
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