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Himanshu Dodani

Start now what you j... • 8m

"How Go Zero is Melting the Competition: A Guilt-Free Disruption in India’s Ice Cream Market" • This is Part of Our Series: Disruptive Brands Changing the Game in India 1. Go-to-Market Strategy: Launched in 2022 by Kiran Shah, Go Zero identified a

Anonymous 1

Hey I am on Medial • 8m

Honestly, Naturals sat on its cult status for years and refused to innovate. Go Zero filled that vacuum with better tech, fresher branding, and a narrative Gen Z actually cares about — health, guilt-free indulgence, and clean labels.

Himanshu Dodani

Start now what you j... • 8m

In my opinion the price remains the same for both the brands and Health conscious Gen Z prefer spending more on food which have clean labels.

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To connect with #Gen Z and millennials, be real, share memes, and join the trends. People engage with humans, not brands.

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Anonymous

Hey I am on Medial • 1y

If you know the Deep meaning of Gen Z then Calling youself Gen Z is a shameful word even abusive

Anonymous

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In my opinion, Gen Z matures too quickly to respect the seemingly foolish choices they made in their early and late childhood for the rest of their lives, to a far greater extent than did previous generations. Older people experience nostalgia, but G

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