When you're going from zero to one, itโs not about how perfect your product is. Itโs about how visible your product is. Iโve seen online startups (software launches) with clunky UX and half-baked features blow up. Why? Because they knew how to position their offer and tell a story that sold. At the same time, many brilliant builders sit quietly with world-class tech, waiting for โorganic growthโ to kick in... and they wait forever. ๐ซ Great design โ guaranteed traction โ Great marketing = at least a fighting chance Of course, long-term success needs both. But if youโre just starting out and have to chooseโship it fast and market the hell out of it.
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