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Here are 10 Brutal Truths about LinkedIn: 1/ Content Alone Is Not Enough L. Your network will see your posts first. L↳ Grow your network: comment, connect, reply. 2/ Views + Results 1. My post got 125,000 views but brought 0 followers. L. People follow you because they expect future value. 3/ Commenting > Posting 1. My best comments get 5-10x more views than posts. 1. Comment on creators that overlap with your network. 4/ Viral Valuable L↳ Most viral posts are fluff recycled 100 times over. Learn from them, but post your own insights. 5/ Fast Growth Takes Time + Work L. The fastest-growing creators spent time engaging. I left 10,000+ comments and replies since I started. 6/ Post & Ghost Doesn't Work 1. Scheduling your posts and exiting LinkedIn kills them. Reply to all comments for at least 1 hour after posting. 7/ No Skim = No Read. Most people consume content on their phones. 4 Use clean formatting, simple words, short sentences. 8/ Keywords > Hashtags Hashtags are ugly and don't work as well as before. Just add more keywords instead, LinkedIn will get it. 9/ Al Can Ruin Your Brand 4. People notice when you replace yourself with Al. L Al eats away at your credibility and brand. 10/ Consistency is Everything L. Most people will forget you really fast if you stop. L Show up every day, even if you don't post daily. Remember: - LinkedIn isn't easy, but it's totally worth it. You're already in the top 1% if you just show up. To all of you supporting me along the way: Thank you, from the bottom of my heart! P.S. Which truths resonated with you? Follow me for such content .