๐ฌ๐ผ๐๐ฟ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐ก๐ฎ๐บ๐ฒ ๐๐ฎ๐ป ๐๐ฒ๐ฐ๐ถ๐ฑ๐ฒ ๐๐ณ ๐ฌ๐ผ๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐ฒ๐ฑ ๐ผ๐ฟ ๐๐ฎ๐ถ๐น Peter Thiel, the billionaire behind PayPal, says: ๐ ๐ฌ๐ญ๐๐ซ๐ญ๐ฎ๐ฉโ๐ฌ ๐ง๐๐ฆ๐ ๐๐๐ง ๐ฉ๐ซ๐๐๐ข๐๐ญ ๐ฐ๐ก๐๐ญ๐ก๐๐ซ ๐ข๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ฎ๐๐๐๐๐ ๐จ๐ซ ๐๐๐ข๐ฅ. Sounds surprising? Letโs break it down. ๐ญ. ๐ก๐ฎ๐บ๐ฒ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป๐๐๐ฎ๐ป๐ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด๐ ๐๐๐ฒ๐๐๐ฅ sounds friendly โ a โpalโ who helps you pay. ๐๐๐ฉ๐ฌ๐ญ๐๐ซ sounds like stealing. โNappingโ music? That feels wrong. PayPal grew fast. Napster got shut down. ๐ฎ. ๐ก๐ฎ๐บ๐ฒ๐ ๐ฎ๐ณ๐ณ๐ฒ๐ฐ๐ ๐ต๐ผ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ โ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ด๐ผ๐๐ฒ๐ฟ๐ป๐บ๐ฒ๐ป๐ โ ๐๐ฒ๐ฒ ๐๐ผ๐ ๐๐ข๐ซ๐๐ง๐ sounds calm, like a cozy homestay. ๐๐๐๐ซ feels strong, aggressive โ like it wants to rule. That creates trust issues and more legal battles. ๐ฏ. ๐ก๐ฎ๐บ๐ฒ๐ ๐ฟ๐ฒ๐ณ๐น๐ฒ๐ฐ๐ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐ฎ๐น ๐๐๐ผ๐ฟ๐ ๐ ๐๐๐๐๐จ๐จ๐ค = real people, real names. ๐๐ฒ๐๐ฉ๐๐๐ = fake profiles, made-up stories. People like reading about others more than writing about themselves โ so Facebook won. Now, some ๐๐ง๐๐ข๐๐ง ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ(My observations): ๐ฐ. ๐ญ๐ผ๐บ๐ฎ๐๐ผ ๐๐ ๐ง๐ถ๐ป๐๐ข๐๐น ๐๐จ๐ฆ๐๐ญ๐จ is catchy, bold, and easy to remember. ๐๐ข๐ง๐ฒ๐๐ฐ๐ฅ sounds weak, like a side project. Zomato won the food war. TinyOwl shut down. ๐ฑ. ๐๐ฌ๐๐จโ๐ฆ ๐๐ ๐ง๐ผ๐ฝ๐ฝ๐ฟ ๐๐๐๐โ๐ feels personal โ itโs named after the founder. ๐๐จ๐ฉ๐ฉ๐ซ sounds like a generic test-prep site. One built an edtech empire. The other struggled to stand out. ๐ฒ. ๐๐ฅ๐๐ ๐๐ ๐๐ต๐ฎ๐ฟ๐ฎ๐๐ฃ๐ฒ ๐๐๐๐ sounds premium and elite โ built for credit-worthy people. ๐๐ก๐๐ซ๐๐ญ๐๐ is rooted in the mass market, but sounds more like a payments tool than a startup revolution. CRED built a strong brand. BharatPe had internal chaos. ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: Pick a name that feels ๐ญ๐ซ๐ฎ๐ฌ๐ญ๐ฐ๐จ๐ซ๐ญ๐ก๐ฒ Make it ๐๐๐ฌ๐ฒ ๐ญ๐จ ๐ซ๐๐ฆ๐๐ฆ๐๐๐ซ Make sure it matches your ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญโ๐ฌ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง Peter Thiel says: โ๐๐ก๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐๐ซ๐ญ๐ฎ๐ฉ ๐ฆ๐ข๐ ๐ก๐ญ ๐๐ ๐ก๐ข๐๐๐๐ง ๐ข๐ง ๐ญ๐ก๐ ๐ง๐๐ฆ๐.โ ๐๐ก๐จ๐จ๐ฌ๐ ๐ฐ๐ข๐ฌ๐๐ฅ๐ฒ.Your name isnโt just branding โ itโs your first signal to the world.
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