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Vishu Bheda
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Medial • 27d
𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗡𝗮𝗺𝗲 𝗖𝗮𝗻 𝗗𝗲𝗰𝗶𝗱𝗲 𝗜𝗳 𝗬𝗼𝘂 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗼𝗿 𝗙𝗮𝗶𝗹 Peter Thiel, the billionaire behind PayPal, says: 𝐀 𝐬𝐭𝐚𝐫𝐭𝐮𝐩’𝐬 𝐧𝐚𝐦𝐞 𝐜𝐚𝐧 𝐩𝐫𝐞𝐝𝐢𝐜𝐭 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐢𝐭 𝐰𝐢𝐥𝐥 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐨𝐫 𝐟𝐚𝐢𝐥. Sounds surprising? Let’s break it down. 𝟭. 𝗡𝗮𝗺𝗲𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝐏𝐚𝐲𝐏𝐚𝐥 sounds friendly — a “pal” who helps you pay. 𝐍𝐚𝐩𝐬𝐭𝐞𝐫 sounds like stealing. “Napping” music? That feels wrong. PayPal grew fast. Napster got shut down. 𝟮. 𝗡𝗮𝗺𝗲𝘀 𝗮𝗳𝗳𝗲𝗰𝘁 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 — 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 — 𝘀𝗲𝗲 𝘆𝗼𝘂 𝐀𝐢𝐫𝐛𝐧𝐛 sounds calm, like a cozy homestay. 𝐔𝐛𝐞𝐫 feels strong, aggressive — like it wants to rule. That creates trust issues and more legal battles. 𝟯. 𝗡𝗮𝗺𝗲𝘀 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 = real people, real names. 𝐌𝐲𝐒𝐩𝐚𝐜𝐞 = fake profiles, made-up stories. People like reading about others more than writing about themselves — so Facebook won. Now, some 𝐈𝐧𝐝𝐢𝐚𝐧 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬(My observations): 𝟰. 𝗭𝗼𝗺𝗮𝘁𝗼 𝘃𝘀 𝗧𝗶𝗻𝘆𝗢𝘄𝗹 𝐙𝐨𝐦𝐚𝐭𝐨 is catchy, bold, and easy to remember. 𝐓𝐢𝐧𝐲𝐎𝐰𝐥 sounds weak, like a side project. Zomato won the food war. TinyOwl shut down. 𝟱. 𝗕𝗬𝗝𝗨’𝗦 𝘃𝘀 𝗧𝗼𝗽𝗽𝗿 𝐁𝐘𝐉𝐔’𝐒 feels personal — it’s named after the founder. 𝐓𝐨𝐩𝐩𝐫 sounds like a generic test-prep site. One built an edtech empire. The other struggled to stand out. 𝟲. 𝗖𝗥𝗘𝗗 𝘃𝘀 𝗕𝗵𝗮𝗿𝗮𝘁𝗣𝗲 𝐂𝐑𝐄𝐃 sounds premium and elite — built for credit-worthy people. 𝐁𝐡𝐚𝐫𝐚𝐭𝐏𝐞 is rooted in the mass market, but sounds more like a payments tool than a startup revolution. CRED built a strong brand. BharatPe had internal chaos. 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Pick a name that feels 𝐭𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲 Make it 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 Make sure it matches your 𝐩𝐫𝐨𝐝𝐮𝐜𝐭’𝐬 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 Peter Thiel says: “𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐡𝐢𝐝𝐝𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐚𝐦𝐞.” 𝐂𝐡𝐨𝐨𝐬𝐞 𝐰𝐢𝐬𝐞𝐥𝐲.Your name isn’t just branding — it’s your first signal to the world.
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