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Nawal

Entrepreneur | Build... • 27d

Startups Don’t Die on Day 0. They Die on Day 187. Everyone talks about Day 0. → The big idea. → The excitement. → The pitch deck rush. → The first “Let’s do this.” But nobody prepares you for Day 187. That weird, soul-crushing point when: → Your users drop off. → CAC is rising, MRR is flat. → Your team isn’t as motivated. → Your runway starts looking like a cliff. → And you’re asking yourself: “Did I mess this up?” Day 187 isn’t dramatic. There’s no dramatic music, no founder montage, no investor phone call. Just you… staring at a dashboard at 1:46 AM, wondering: Should I even keep going? And that’s the moment most startups actually die. Not because the idea was bad. Not because the market wasn’t big enough. Not because of competition. They die because the founder stopped believing. Here’s the truth nobody talks about: Startups aren’t built on ideas. They’re built on stamina. → Can you keep going when the hype dies? → Can you show up when nothing is working? → Can you take 3 rejections before breakfast and still pitch at lunch? That’s the actual founder test. Not just building MVPs. Not just raising rounds. But staying in the ring when the crowd leaves. Every legendary startup? It had a Day 187. → CRED almost shut down in year one. → Meesho pivoted three times. → KukuFM was rejected by nearly every VC. They didn’t survive because they were special. They survived because they refused to quit. So if you're in your Day 187 right now? → You're not lost. → You're not late. → You're not a failure. You're exactly where greatness begins. Keep going..

11 replies31 likes

Replies (11)

Mathan Eelam

Building BizApp • 27d

This is so deep and emotional 🥹

1 replies3 likes

Rhythm M

Figuring out • 26d

True. This whole startup environment is just so hyped up to the point that every single individual is busy focusing on the success which comes after this whole depressing hardwork. staying motivated till the day 178 and staying consistent after 178 is the point which often decides what will be the future of that startup....

1 replies2 likes

Garvit Singh

Co-Founder & CEO, Co... • 26d

Strong conviction along with a never giving up attitude makes all the difference 💯

1 replies2 likes

Anonymous 2

Hey I am on Medial • 27d

100% agree. Day 187 isn’t loud, it’s quiet, slow, and lonely. The death isn’t dramatic, it’s just a slow fade. People need to hear this more.

1 replies1 like

Anonymous 3

Hey I am on Medial • 27d

I get the sentiment, but we also need to normalize smart quitting. Founders get locked into ideas that clearly aren’t working, just because they think grit will magically fix product-market fit. Sometimes walking away is the real power move.

0 replies1 like

The Outlier

Hey I am on Medial • 27d

Agreed 💯

0 replies1 like

Anonymous 1

Hey I am on Medial • 27d

It’s a little romanticized, no? Not every founder who quits lacked stamina — sometimes the market really wasn’t big enough, or the product just didn’t solve a real problem. Grit matters, sure, but don’t gaslight people into chasing sunk costs.

0 replies1 like

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What are the things you should keep in mind when you're working with a startup for the first time? Like not just the broad set of qualities but something very specific you've learnt from your experience?

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