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Here’s how the founders of Snapdeal quietly turned ₹57 lakhs into ₹110 Cr without building a new product. They were early investors in Urban Company, which is now valued at a whopping $2.6 billion, and that gave them a 200x return in under a decade. But here’s what’s more fascinating... How did Urban Company pull this off in a market everyone thought was “too chaotic to organize”? Let’s break it down. You see, 90% of Indians work in the unorganized sector — no structure, no job security, no training. So anyone who figures out how to organize even a small part of this massive workforce can unlock insane value. Ola did it for taxis. BigBasket did it for groceries. Urban Company did it for home services — arguably the hardest of the lot. Because think about it — ✅ Anyone can drive an Ola. ✅ Anyone can deliver groceries. ❌ But not everyone can fix your AC, unclog a pipe, or give a premium salon experience at home. These require skilled professionals. And Urban Company realized early on their biggest challenge wasn’t customer acquisition… it was building a trustworthy, skilled, and available supply. So they invested ₹250 Cr+ to train over 50,000 service professionals. This single move became their biggest moat, because now, anyone trying to copy the idea will also have to train a massive, skilled workforce from scratch. That’s not just business — that’s long-term strategy. 📈 Takeaway for founders and business leaders: If your business depends on an unreliable supply side, don’t just hope they improve — invest in them. Build the team, build the systems, and your customers will follow. For more such deep dives into business models, startup moves, and growth strategies, subscribe to my newsletter (link in the comment). Let’s grow smarter. 💡