Just came across this interesting experiment by Ring.
Which design do you think did better?
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The answer is B.
Turns out the super cool immersive video was distracting people from creating accounts.
Sometimes, boring is good.
𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁 𝘄𝗿𝗼𝗻𝗴.
It’s just 𝐜𝐨𝐧𝐬𝐮𝐦𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 and doing 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐭.
You read about prompt engineering… but never write your own.
You save AI tools