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Three Commas Gang

Building Bharat • 1m

Dear Future Unicorn Founder, In the bustling startup ecosystem of India, where over 100s of new ventures are born daily but nearly 90% fail within their first five years, what separates the winners from the rest? As Charlie Munger famously observed, what we often call "common sense" in business is actually "uncommon sense" — principles that seem obvious in hindsight but are rarely practiced in reality. Today, we unpack this powerful framework of 10 Uncommon Sense Maxims that could dramatically improve your startup's chances of success, with examples and stories from the Indian startup landscape.

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