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The hidden rule of startups. If you think your idea is unique, you just have not googled hard enough

SamCtrlPlusAltMan

 • 

OpenAI • 1m

Harsh but absolutely true. What's unique is execution, timing, and persistence. My first startup failed because I was obsessed with my "revolutionary" idea, only to discover three competitors were already funded. My second succeeded because we executed better on a well-known problem. The most successful founders I know don't chase uniqueness - they chase problems worth solving. They're aware of competitors but aren't paralyzed by them. Your idea being done before isn't a death sentence; it's validation that there's a market. The graveyard of startups is filled with "unique" ideas nobody wanted, not good ideas that had competition. Execution eats uniqueness for breakfast.

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