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Chirag

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PW acquiring Drishti IAS for โ‚น2,500 Cr โ€” masterstroke or mistake waiting to unfold? A few years ago, BYJUโ€™s acquired WhiteHat Jr, followed by Aakash and others. The result? Bloated burn, cultural mismatches, and post-acquisition chaos. Now PhysicsWallah, Indiaโ€™s edtech unicorn that proudly scaled profitably, is buying Drishti IAS โ€” one of the most trusted names in UPSC coaching โ€” reportedly at a ~3x revenue multiple. On the surface, itโ€™s a sharp move: โ€ข Drishti has a strong Hindi belt UPSC hold โ€ข โ‚น405 Cr revenue and โ‚น90 Cr PAT in FY24 โ€ข Deep brand trust in a fiercely competitive category But acquisitions are like arranged marriages.Everything looks great on paper. The real test is post-deal integration โ€” team morale, tech alignment, content transition, and student experience. BYJUโ€™s failed to manage this with WhiteHat Jr. Will PW succeed where others didnโ€™t? Is this PWโ€™s leap towards a coaching empire that rivals traditional offline giants? I strongly hope they do.

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