Branding is the key!!
Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.
Many say starting a new company is hard, then there are people who say making it successful is hard, and then there are people who say scaling it is hard. But I say 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 is hard.
It took Uber 14, Airbnb 14, Amazon 9
YCombinator asserts that rapid growth occurs through word of mouth and discussions about your product.
How can you encourage your users to discuss your product? What strategies can you use to motivate them to share your offering with others? Affili