๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ฅ๐ฒ๐ป๐๐ผ๐ ๐ผ๐ท๐ผ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฏ๐ฎ๐๐ฒ๐ฑ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฝ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ ๐ผ๐ณ ๐ฟ๐ฒ๐ป๐๐ถ๐ป๐ด? Founded in 2014 by Geetansh Bamania, an IIT Madras graduate. Operates as a fintech-driven leasing company, offering rentals for furniture, appliances, electronics, and smartphones. Follows an asset-light model, partnering with vendors instead of owning inventory, ensuring cost efficiency and scalability. Revenue model is subscription-based, generating income through monthly rental payments. Key product categories include furniture and appliances (40% of sales) and smartphone rentals (expected to contribute 40% by 2021). Raised $47.1 million in funding from investors like Bain Capital, Accel Partners, and IDG Ventures, with a valuation nearing $100 million. Bamania previously worked at Flipkart and Pepperfry, gaining experience in e-commerce and product management. Inspired by the rental culture in the UK, initially considered a toy rental business before pivoting to furniture and consumer electronics. Expanding into new categories, including menโs clothing rentals, as part of test-marketing efforts in Bengaluru. Operates in major Indian cities, such as Mumbai, Bangalore, Delhi, and Pune, serving over 100,000 live orders per month.
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