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Gyan Prakash

Learning and practic... • 3m

Before Researching, Answer These 2 Questions: 📌 Who is your audience & what do they want? (Clients? Followers? Community?) 📌 What’s your goal? (Engagement? Leads? Brand Authority?) Once that’s clear, do this: Step 1: Research Your Audience’s Needs: Check what questions they ask (Use platforms like Reddit, Quora, LinkedIn comments). Look at your industry’s top creators—what’s working for them? Step 2: Find What’s Trending Use Google Trends, BuzzSumo, Instagram Reels and X Trending. Check LinkedIn hashtags and viral posts. Step 3: Combine “What People Want” + “What’s Trending”

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Gyan Prakash

Learning and practic... • 3m

Example 1 (For Social Media Managers 🎯): Audience Demand: Business owners struggle with low engagement on Instagram. Trending Topic: The Instagram algorithm update. Content Idea: “How to Beat the Instagram Algorithm in 2025 & Get More Engagement” Example 2 (For Freelancers 💼): Audience Demand: People want to learn how to get high-paying clients. Trending Topic: Cold emails & DMs that are converting well. Content Idea: “The Exact Cold DM Strategy I Used to Get My First $500 Client” Example 3 (For Sales & Marketing Enthusiasts 📈): Audience Demand: People struggle with closing deals. Trending Topic: AI in sales & persuasion techniques. Content Idea: “3 AI-Powered Sales Strategies to Close More Deals in 2025" If you’ve built some credibility, focus more on trends & insights. 🚨 Most people fail at content because they post randomly without research. But content is like marketing—it works best when you give people what they want in a way that helps them.

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