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Ansh Kadam
Founder & CEO at Bui...ย โขย 3m
Why Range Rover Is Now Competing With Gucci and Louis Vuitton Luxury car brands face a big problem, after you buy their car, your relationship with the brand practically ends. And this is a huge issue because research shows that brand loyalty drops significantly when customers donโt have regular engagement, making them more likely to switch brands for their next car. So how do you fix this? Range Rover did something a bit out of the box. They launched the Range Rover London Collection, a premium fashion and lifestyle brand. But this isnโt just basic car merchandise, this is luxury fashion positioned at the highest level: ๐งฅ โน1,20,000 leather jacket ๐๏ธ โน1,06,000 blanket ๐งฃ โน39,000 scarf By pricing their products like this, theyโre not competing with BMW or Mercedes anymore, theyโre competing with Louis Vuitton, Burberry, and Gucci. But how does building a fashion brand help them sell more cars? Simple: Brand Universe Expansion. Unlike cars (which you buy once every 5-7 years), fashion is a repeat purchase industry. The more often customers engage with the brand, the stronger their loyalty becomes. Tesla does the same thing, with solar panels, power banks, and flamethrowers. It keeps Tesla relevant in everyday life, increasing Customer Lifetime Value. Hereโs what you can learn from this: โ If you own a business, ask yourself, how can I expand into my customerโs lifestyle? โ Look for repetitive purchase opportunities that keep your brand in front of them. โ The brands that own your lifestyle will always own your wallet. And if you want more powerful business insights like this, subscribe to my newsletter (link in comments). ๐
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