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Hey founder👋 why ₹1 today is more valuable than ₹1 tomorrow? Let me break down the concept of Present Value (PV)—it’s simpler than you think! It’s the value of future money today, adjusted for risk and opportunity cost using a "discount rate." It

“Less Is More: How the Paradox of Choice Drives Smarter Business Decisions” The Paradox of Choice is a psychological principle where offering too many options can overwhelm customers, leading to decision paralysis or dissatisfaction. While variety s

Life doesn’t owe you a good day. It doesn’t owe you a bad one, either. What it does is present you with reality. How you respond? That’s where the magic happens. Your circumstances are neutral. It’s your thoughts, decisions, and actions that shap

Time Value of Money Motivational Quote of the Day: “Do not wait; the time will never be ‘just right.’ Start where you stand and work with whatever tools you have at your command.” — Napoleon Hill Story: Karunakar, a young entrepreneur, had two opti

“Now Beats Later: How Temporal Discounting Drives Instant Customer Decisions” Temporal Discounting is the tendency to prefer immediate rewards over larger, delayed ones. In business, this shapes how offers are presented. Consumers often choose a sma

The products you purchase today are often not the result of conscious decision-making but rather the outcome of subliminal marketing. Through repeated exposure to certain brands and products, the media subtly infiltrates your subconscious,shaping y

Indian stock market crashed by 4% today—and no, it’s not “just one of those days.” When the market drops this sharply, it shakes investor confidence, business decisions, and sometimes even your appraisals (sad reality). A fall like this makes compan

Two major decisions yesterday: 1. Federal Reserve pauses interest rate hikes, it remains at 5.25% - 5.50% 2. FED Chair Jerome Powell said there will be no more cut in interest rates "until we have greater confidence inflation is going back to 2%"

“Too Many Options, No Action: How Choice Overload Hurts Conversions” Choice Overload is the paradox where giving people too many options actually leads to decision paralysis—not satisfaction. In business, this means more isn’t always better. A fa