Jaguar's rebrand was a great case study of Innovation vs Legacy.
And the innovation backfired, their Legacy WON.
What is the right approach to innovate? Does legacy play a far bigger role than innovation?
Globally, Priyanka Chopra's haircare brand Anomaly emerged as the 2nd highest-grossing celeb beauty brand in 2023, clocking $543 Mn in sales 💸
Only rihanna's Fenty Beauty was bigger in annual revenues.
I want to establish a business in which I am act like a dealer who sell toadstool(mushroom) from india to USA.
The benifit is clearly visible like in india its rate is Rs 90 per kg but in USA it's rate is Rs 420 per kg. Clear benifit of Rs. 330