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Sandeep Namasudra

Change is the only c... • 1m

Notion never advertised. Never spent money on influencers. Never pled for attention. And yet, today, it's everywhere. How? Back in the beginning, Notion wasn't after the mainstream users. It discovered a tribe—the productivity nerds, the tinkerers, the ones who enjoy taking a blank page and making it a system. These weren't merely users; they were builders. And builders share. Notion provided them with something to brag about: a platform that was so adaptable it seemed like work-friendly Lego. And then one individual would create something great, and then they'd present it to their friends. Those friends, then, created something and presented to their friends. Templates became the best-kept secret. One Notion user could design a life planner, a startup dashboard, or a project tracker—and with one click, broadcast it to the world. Each template was an unpaid ad, written not by Notion, but by its own customers. While that happened, YouTube videos, Twitter threads, and Reddit conversations blew up—not because Notion was compensating creators, but because creators were seriously addicted. No tricks. No advertisements. Just a product so superior that people couldn't help but share it.

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