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Mridul Das

Introvert! • 4m

Here is a detailed Case study on Medial 🚀🚀🚀 💵Total funding is $750k in 3 rounds including one at the idea 💡 stage. At a valuation of💲 2.5 million dollar 💵. 🍁 Medial, a Bangalore-based startup is a professional networking space with its innovative approach to connecting young professionals and startups. 🍄Founded in 2023 by Aishwarya Raj Pandey Harsh Dwivedi , Niket Raj Dwivedi and Prateek Kaien, Medial aims to create a dedicated platform for idea sharing, professional advice, and startup news updates. 💡Vision: To establish Medial as a go-to professional social media platform for young professionals, offering validated ideas, professional advice, anonymous interaction, and compiled updates on startups and tech. 🔥Key Features and Uniqueness Pitching Section: Allows startups to showcase their ideas. Filtered 📰 news feed related to startups, tech and layoffs. (A news engine compiles the latest startup news and trends.) 🚀🚀Validated Ideas: Provides a space for users to share and validate business concepts. ✨Professional Advice: Offers guidance from experienced professionals. Anonymous Interaction: Users can interact anonymously or with real identities. 🙋👩‍🎤👨‍🎤User Engagement and Downloads User Base: Over 250000 users on the platform( While specific download numbers are not available, Medial's user engagement is significant, with a focus on building a strong community.) 🦈🦈Shark Tank India Appearance Medial appeared on Shark Tank India Season 4, Episode 37, seeking ₹50 lakhs💰 for 1% equity, valuing the company at ₹50 crore💰. Despite facing criticism from Sharks like Kunal Bahl and Anupam Mittal, Medial secured a deal with Ritesh Agarwal for ₹50💰 lakhs in exchange for 2.5% equity, contingent on pivoting to a Startup Showcase App, reducing the valuation to ₹20💰 crore. Funding Details Original Ask: ₹50💰lakhs for 1% equity at ₹50 crore 💰valuation. Secured Deal: ₹50 💰lakhs for 2.5% equity at ₹20 crore valuation with Ritesh Agarwal.👏👏 Pivot Condition: To transform into a Startup Showcase App.🔥 Potential and Future Plans Market Potential: India's startup ecosystem is thriving, with over 200000+ startups, offering a vast market for Medial. Future Goals: 💡Short-Term: Pivot to a Startup Showcase App, achieve 100,000 active users, and generate ₹50 lakhs in revenue. 🍄Mid-Term: Establish as India's top Startup Showcase App, secure major partnerships, and reach ₹5 crore in revenue. Long-Term: Expand internationally, develop tools for startups, and increase valuation to ₹200 crore.👏 Challenges and Mitigation Strategies Challenges:🔻 🚀Competition from established platforms like LinkedIn, X, reddit. 🚀Need for sustainable monetization. 🚀User acquisition and retention. 🚀Scalability and content moderation. 🚀Mitigation Strategies: Differentiate by focusing on startup ecosystem needs. Experiment with revenue models.💲💲 Targeted marketing campaigns for user growth. 🧑‍💻Invest in scalable infrastructure. Medial's journey highlights the potential for niche platforms to thrive in the professional networking space by addressing specific needs of the startup community. With its unique features and strategic pivot, Medial is poised to make a significant impact in the Indian startup ecosystem.👏👏👏🚀 thnkx reading ⚡ :)

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