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Sairaj Kadam
Entrepreneur • 6m
Why the Fk Do You Buy Things You Don’t Even Want? Here’s How to Use It to Your Advantage** Ever caught yourself buying something and later wondering, Why the hell did I even get this? You weren’t planning to. You didn’t even want to. Yet, somehow, you ended up making that purchase. That’s not an accident. It’s how your brain works. The Game of Temptation vs. Deliberation Chris Bailey, the author of Hyperfocus, once had this exact experience. He was in a taxi when he heard about a book. But he didn’t buy it immediately. Days later, a friend posted about the same book. This second exposure triggered something. And that was it—he bought it. Why? Because repetition works. The more we see something, the more we want it. This is how our brain operates on autopilot mode, where 40% of our decisions are based on habits. Even if you try to resist, your subconscious is already making the choice for you. From Distraction to Temptation to Money Think about social media. It’s not just an app—it’s a system designed to turn distractions into temptations. The more you see something, the more it becomes familiar. The more familiar it gets, the more desirable it feels. That’s exactly why Mark Zuckerberg prints money—because platforms like Facebook and Instagram are built to push you into this cycle. Now, here’s the real question: If this is how people buy, how can you use it to your advantage? Drop your thoughts below.
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