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Sairaj Kadam
Entrepreneurย โขย 3m
Why the Fk Do You Buy Things You Donโt Even Want? Hereโs How to Use It to Your Advantage** Ever caught yourself buying something and later wondering, Why the hell did I even get this? You werenโt planning to. You didnโt even want to. Yet, somehow, you ended up making that purchase. Thatโs not an accident. Itโs how your brain works. The Game of Temptation vs. Deliberation Chris Bailey, the author of Hyperfocus, once had this exact experience. He was in a taxi when he heard about a book. But he didnโt buy it immediately. Days later, a friend posted about the same book. This second exposure triggered something. And that was itโhe bought it. Why? Because repetition works. The more we see something, the more we want it. This is how our brain operates on autopilot mode, where 40% of our decisions are based on habits. Even if you try to resist, your subconscious is already making the choice for you. From Distraction to Temptation to Money Think about social media. Itโs not just an appโitโs a system designed to turn distractions into temptations. The more you see something, the more it becomes familiar. The more familiar it gets, the more desirable it feels. Thatโs exactly why Mark Zuckerberg prints moneyโbecause platforms like Facebook and Instagram are built to push you into this cycle. Now, hereโs the real question: If this is how people buy, how can you use it to your advantage? Drop your thoughts below.
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