𝗧𝗵𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗮' 𝘀 𝗳𝗶𝗿𝘀𝘁 𝗔𝗜 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 !! 𝗙𝗨𝗧𝗥 𝘀𝘁𝘂𝗱𝗶𝗼𝘀: Established in 2022 by George Tharian and Himanshu Goel. India's pioneering virtual human company, headquartered in Bengaluru. Specializes in creating hyper-realistic virtual influencers using advanced CGI and AI technologies. Kyra – Launched in 2022, has over 250,000 Instagram followers and has collaborated with major brands like boAt Lifestyle. Sravya N – Introduced as Kyra's manager, has gained traction on LinkedIn. Kissable by Kyra – World's first cosmetics line by a virtual celebrity, positioned as a direct-to-consumer brand. Focused on developing both in-house and brand-owned virtual intellectual properties. Aims to create new opportunities for brand collaborations and monetization. Diversifying revenue streams through direct-to-consumer products and brand partnerships. Secured seed funding of $157,000 in March 2024. Valued at $1 million after the seed round. Backed by 100X.VC, highlighting the growing potential of virtual influencers in marketing. Faced challenges in articulating a clear vision during their appearance on 'Shark Tank India.' Recommended to onboard a co-founder with technical expertise to drive innovation and growth. Positioned to lead the virtual influencer market in India. Focused on expanding their digital footprint and enhancing engagement through innovative virtual experiences. Follow vishakha Jangir for more such business insights.
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