After IPL, if I've seen any cricket league grow so rapidly, it is ECL. Their revenue profit is not public, but in terms of brand value, they have played a masterstroke, with perfect execution. Their marketing costs must also be very low because influ
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Anonymous 4
Hey I am on Medial • 2m
everyone chases money, but ecl is playing the long game—building brand equity over instant revenue.
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IPL teams make losses on paper — and that’s the strategy.
They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases.
It’s not a cricket game. It’s a business league.
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Rohan Saha
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After IPL, if I've seen any cricket league grow so rapidly, it is ECL. Their revenue profit is not public, but in terms of brand value, they have played a masterstroke, with perfect execution. Their marketing costs must also be very low because influ