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Ganesh Kumar Gupta

Founder: Gaba Tea Pr...ย โ€ขย 7m

I am developing a special type of tea which helps migraine patients and some have also lowered their drug dosage.. This is done first time in India.. Do you think it will click..

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Hari kiran

Insight guruย โ€ขย 7m

Hello Ganesh. In regards to your idea of developing tea formulations specifically for migraine patients, I want to bring some concerns to your attention. There are some brands who are doing the same adding some chamomile/ginger/peppermint to the the tea . The literature for effect of teas and migraines are still unclear and is a matter of debate in medical community. One of the know facts is , caffeinated tea is not a great option for migraine patients . But herbal teas can be of some use but the real issue arise with the intensity and specific trigger factors that cause head aches. Patients have their triggers to particular kind of Smell and those can lead to headaches. One consensus in this aspect is creating formulations which are not emitting strong smells. I'm not trying to go much into the medical aspects of the condition but want to make you aware that, there's no strong and significant correlation between the teas and migraines . Some of the patients who get relieved of symptoms by sipping a tea can either be mild symptomatic patients or probability of a placebo effect is high. I'm not trying to discourage your efforts but I'm not sure how some brands are confidently putting on their packages that it might help migraine patients. You need to dwell more into literature regarding this and probably add a segment into your normal herbal tea business for migraine patients but starting an exclusive tea brand for the condition can be a risky proposition. Probably initial days the traction could be high because the patients want to try everything that's available on market but over time if they are not convinced that this tea is bringing a difference , they would step back from it immediately .Happy to help you clear more doubts on the medical front if needed.

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