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actually it's not that hard. 1) Cohort Retention is a term used in data analytics. for eg, if we select a cohort of all those users who signed up on Medial on sunday, we will use data to see what % of those users open Medial the next day, etc. a flat curve shows that users are consistent. 2) if 100 people sign up on a platform, and over 25 users are using it again, this helps use calculate precise total addressable market 3a) users praising a product. nothing else 3b) No idea 4) if daily active users are more than 50% of monthly active users. that means the users are consistent and its an habit for them 5) no idwa 6) part of the cohort i said about in first point. It shows that for example if on day 0, 100 users open Medial, then day 1, atleast 60 users should openai and so on. 7) an average users spending more time or spending more on a service. like in start we spent less on QCom, but now it's increasing, etc 8) more than 60% users should be aquired organically (ie word of mouth, good seo, etc) 9)65% users should keep their subscriptions active. subs for a Netflix, medial Premium, or YouTube, etc 10) Revenue growing by 400% every year. (that's really tough)