🚀 India’s whisky industry is rewriting the global playbook.
The best-selling whisky in the world? Not Scotch. Not Bourbon. But an Indian brand. 🇮🇳🥃
With 8 Indian whiskies dominating the global charts and a market set to double to $112B by 2034,
Medial is building a new category of social media: Purpose-driven social media, in contrast to the Popularity-driven platforms dominating the industry. Hope to see more like this in the future.