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Is influencer marketing a good roi ? What are the key criteria that d2c brands look in influencers for influencer marketing?

Just watched Medial's Shark Tank episode. This shows that they don't want any innovation or any company actually trying to compete with global companies. They just want D2C brands that are good at marketing. Niket Raj Dwivedi prove them wrong!!!!

Do you guys think that many D2C women's clothing brands specifically ethnic wear brands are less in the market or they are very much expensive?

Would people like to use Pinterest style ecommerce marketplace for emerging D2C sellers brands?

My startup will give a perfect distribution channel for D2C brands to have maximum visibility.

D2C brands in India spend 30–40% of revenue on customer acquisition Margins vanish fast when you're fighting for attention.