Humane AI Pin failed. Rabbit R1 failed. The Metaverse hasnโt completely failed, but it's already off to a rocky start. Does that mean AI and AR/VR experiences are a fad? Absolutely not. AI-powered devices will dominate the market in the coming years. The success of Metaโs smart glasses is proof of that. The reason these kinds of startups fail is because theyโre often responsible for creating an entirely new categoryโand they rush the release. Take Facebookโs transition into Meta, for example. Society wasnโt ready for it. Mark Zuckerberg was trying to implement an immediate social shift when no one was prepared for it. If you're building a company thatโs introducing a brand-new category, you need to ensure people gradually get used to your product. You canโt just drop something revolutionary and expect users to adapt overnightโit doesnโt work that way. Instead, you need to slowly tease your product, create anticipation, and market it strategically before launching. And when you do release it, make sure itโs solid. Your product needs to be stable, polished, and have an audience thatโs already primed for it.
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