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I think the best way is social media marketing with collaboration of influencer of that field ,, and dusra way hai ki aapke company ka koi representative kisi event mein jaye social media vale ,, tisra way hai :- Mirch Masala ,, kyuki logo ko brand normal way se yaad nhi rhte jab tk thoda sa ulta way na apnaye ,, like jo trend chl rha uspr kuchh achha sa ads create kr diya jisse logo ke dimag mein chhap jaye