Only because of not giving handsome returns and takes time for results, avoiding investing in SEO is utter BS. It's definetly going to backfire you sooner. (I may sound harsh, but that's reality.)
Best Business Strategy is not Innovating but Copying the best Business Idea
As Steve Jobs said,"We love to become shameless to steal great ideas as we are !!!!"
Good Artist Copy but
Great Artist Steal
took me years of mediocrity in marketing to realize, a viral template is something that is being sold.
to talk to the user it takes continuous creative utilization of time which creates great content.