Is USP really that important to stand out in market or to start a startup ? There are alot of market in which there are alot of competitors and they all just provide same thing like their competitors and still earn multi-million dollars. Like in matrimony, bharat matrimony, shaadi .com, jeevansaati,etc and they all are multi million dollar companies providing same services or atleast they create their space against giants as much as they are able to earn crores. Like also, there are alot of communication tool like whatsapp chat, telegram, signal, sendbird, slack and many many more and even though they all provide same kind of communication service, they all are billions or multi million dollar companies. Project management tools, jira, clickup, airtable, and what not and still they pr9vide same project management type tool, they all are same but still they all have created their space having billions of dollars valuations. Guys what's your point on this ?
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