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Ig you opted for all the loose items. If you go by brands like aashirwad, then QCom and Online grocery will he cheaper all the time simply because Local Stores sell everything at MRP. and btw, what's Hidden Margin which you accounted for?

no not all the packed brands are cheaper then loose items, eg jaggery, wheat grains, jowar , etc etc are of high price more then 1/4th of the price selled in kirana stores.. hidden margins just to cover up the delivery charges, for free deliveries..

That's exactly what I'm saying. If you Just buy the packed brands, then your final bill will be higher. And thus, in that case, buying only packed goods from grocery store would be more expensive then buying the same from online platforms. Ohh, unde

great observation!.. that's why the kirana owner prefer, selling loose items..then packed items.. if people concerned about the quality, i would say, these loose packed items are far more better then packed ones!..

Yeah, loose items offer more margins to shop owners and are cheaper also. Making it a win-win for both parties. For quality i can't say anything, it just depends on the shop. But since loose items can be easily adulterated, they are most likely poor