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Bishnu
Building Metabriq • 1m
India’s EV market is booming, but it’s still a long road ahead: 📌 1.5M+ EVs sold in 2023, but only ~6% of them were passenger cars. 📌 Tata Motors dominates with 80%+ market share, while MG, Mahindra & BYD are scaling fast. 📌 Charging infra? Still a work in progress less than 10,000 public chargers across India. Tesla has flirted with India for years, but with the recent import duty cuts (100% → 70%), the stage is set. 🔹 No local manufacturing yet – Initial entry via imports, flagship stores in Delhi & Mumbai. 🔹 Sourcing local components – A soft entry into India’s supply chain. 🔹 Trump factor? With US politics in flux, Tesla’s India roadmap remains fluid. My Takeaways as a Marketer 👇 ✔️ Tesla isn’t just a car; it’s a movement. Even before selling a single unit, it’s sparking conversations. ✔️ Phased Expansion > Risky Bets – Instead of diving in, Tesla is testing the waters import first, gauge demand, then scale. Smart. ✔️ EV is Still a Premium Play Without a ₹20-30L Tesla, mass adoption is far off. For now, it’s about status, not scale. Is Tesla’s entry a game-changer or just another premium brand making noise? Let’s discuss. 👇 #TeslaIndia #EV #MarketingStrategy #Metabriq #Tesla #ElonMusk
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