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Lone Wolf
Founderย โขย 7m
Indiaโs EV market is booming, but itโs still a long road ahead: ๐ 1.5M+ EVs sold in 2023, but only ~6% of them were passenger cars. ๐ Tata Motors dominates with 80%+ market share, while MG, Mahindra & BYD are scaling fast. ๐ Charging infra? Still a work in progress less than 10,000 public chargers across India. Tesla has flirted with India for years, but with the recent import duty cuts (100% โ 70%), the stage is set. ๐น No local manufacturing yet โ Initial entry via imports, flagship stores in Delhi & Mumbai. ๐น Sourcing local components โ A soft entry into Indiaโs supply chain. ๐น Trump factor? With US politics in flux, Teslaโs India roadmap remains fluid. My Takeaways as a Marketer ๐ โ๏ธ Tesla isnโt just a car; itโs a movement. Even before selling a single unit, itโs sparking conversations. โ๏ธ Phased Expansion > Risky Bets โ Instead of diving in, Tesla is testing the waters import first, gauge demand, then scale. Smart. โ๏ธ EV is Still a Premium Play Without a โน20-30L Tesla, mass adoption is far off. For now, itโs about status, not scale. Is Teslaโs entry a game-changer or just another premium brand making noise? Letโs discuss. ๐ #TeslaIndia #EV #MarketingStrategy #Metabriq #Tesla #ElonMusk
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