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Vikas Acharya
Building WelBe| Entr... • 5m
From New York to Namma Bengaluru: Cove & Lane is building a fashion brand for style-first Indian consumers In a highly saturated apparel market, premium apparel brand Cove and Lane aims to put together styles that can be worn from the boardroom to the bar. Launched by Sanya Pradhan and Adit Purohit earlier this month, Cove & Lane is inspired by its founders' philosophy of creating high quality outdoor styles that are perfect for day meetings to cocktail nights. Today, the brand has raised Rs 6 crore in a seed funding round co-led by Sauce.vc and its founders. The business began to take form when Pradhan and Purohit discovered a dearth of premium quality apparel with a fresh style and elevated look. They then decided to quit their jobs in New York in April last year and moved back home, to build a brand with synergies from Pradhan’s family business in apparel manufacturing and export. Before this, Purohit spent over three years at TD Securities as a data scientist and Pradhan spent over four years at World Wide Technology as a consultant. The two had also initially dipped their toes into entrepreneurship with a home-run dips and sauces small business in the US.
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Rajesh Shankhwar
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I am the owner of an apparel brand. There should be a big logo on the apparel. People should like it and wear it. This work is challenging. It took 14 years to name the brand, create the tagline and finalize the complete logo. If anyone has something
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