๐ ๐ฒ๐ฒ๐ ๐ฎ ๐บ๐ฎ๐ป ๐๐ต๐ผ ๐น๐ฒ๐ณ๐ ๐ฎ ๐ต๐ถ๐ด๐ต-๐ฝ๐ฎ๐๐ถ๐ป๐ด ๐ท๐ผ๐ฏ ๐๐ผ ๐ฟ๐ฎ๐ถ๐๐ฒ ๐ฎ๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐ ๐ถ๐ป ๐๐ป๐ฑ๐ถ๐ฎ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐ณ๐ผ๐ผ๐ฑ !! He is none other than ๐ฅ๐ฒ๐๐ฎ๐ป๐ ๐ต๐ถ๐บ๐ฎ๐๐๐ถ๐ป๐ด๐ธ๐ฎ ๐ฎ๐ธ๐ฎ ๐ณ๐ผ๐ผ๐ฑ๐ฝ๐ต๐ฎ๐ฟ๐บ๐ฒ๐ฟ. Born on February 29, 1992, in Kolkata, West Bengal, into an upper-middle-class Marwari family. Studied at Don Bosco School, Park Circus. Pursued finance at the NYU Stern School of Business. Earned an MBA from The Wharton School. Worked as a consultant at McKinsey & Company, where he developed an interest in nutrition. In April 2023, left a high-paying finance job in the U.S. and returned to Kolkata after 13 years abroad. Motivated by the growing consumption of packaged foods and misinformation surrounding them. Launched the "Food Pharmer" platform to educate people on healthy eating and food label scrutiny. Utilized humor in his content to effectively engage and educate his audience. Gained widespread attention in April 2023 with a viral video criticizing the high sugar content in Bournvita. The video led to public discussions on marketing practices of major food companies and regulatory scrutiny. Rapid growth in followers, establishing him as a strong advocate for food transparency in India. Faced legal battles with major Fast-Moving Consumer Goods (FMCG) companies. Continues to operate independently despite opposition from powerful corporations. His advocacy led to some brands reconsidering their product formulations and marketing strategies. Influenced public discourse on food standards in India. As of December 2024, has over 2.7 million Instagram followers and 1 million YouTube subscribers. Continues to create educational content to raise health literacy in India. Focuses on holding food corporations accountable for misleading marketing practices. Follow vishakha Jangir for more such business insights.
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