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MedialĀ ā¢Ā 6m
Haldiramās is winning in India, but can it conquer the world? Scale beats local dominance in the long run.
Figuring OutĀ ā¢Ā 6m
It can, only thing it has to do is promote indian food around the world! like Even Burgers, Pizzas and all that are international cuisines but it sells in India just because of Marketing done by the QSR brands Indian Food is anyways popular outsid
Marketing alone wonāt make Indian food a global QSR giantāscalability and adaptation will. McDonald's simplified the burger and Dominoās localized pizza. For Haldiram to dominate globally, it must reinvent Indian food for mass appeal, not just promot
Agreed
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