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Indian E-commerce is unlike any other in the world, and here’s why: While most western countries like the US, UK, and Canada offer close to no Cash on Delivery (COD), and countries like China and Brazil see just 15%+ of orders via COD… A staggering

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Sajin

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Foundation • 9h

Scenario is much worse on Meesho. Customers order just to see the product and retuns it for free. Sellers can expect around 80% returns, with around ₹150 return shipping fees paid by the seller. Most sellers find themselves to be at heavy loss on Meesho, where the only way to get a sale is by running ads

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