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Ansh Kadam
Stealth • 2d
This guy came, improved the packaging and hygiene, and sold his business to Tata for Rs. 5100 Cr. You must have tried Ching’s Schezwan Chutney, and today, meet its founder, Ajay Gupta. But the surprising thing? There was no match for their entire business model. At the start, this guy had ZERO competition in the market. So how did this happen? Ajay Gupta went to Kolkata’s famous Chinatown in 1996, where he saw that desi Chinese was a hot but neglected category. So he came back to Mumbai and invested Rs. 2.5 Cr. to start Ching’s Secret. Hakka noodles, Schezwan chutney, Desi Chinese noodles, and soup, when no one else was making these, where would the competition come from? He made great products, they sold well, money came in, and he started investing in marketing. Ching’s made Ranveer Singh their brand ambassador, an actor as vibrant and dynamic as the brand itself. All the marketing campaigns took off like a rocket, and demand and sales kept increasing. By 2023, they were doing Rs. 800+ Cr. in sales. And Tata loves such businesses, so Tata said, Come on over, we’ll buy you out. 💡 Key Lesson: First-Mover Advantage + Strong Branding + Consistent Execution = Massive Success 🚀 And the actionable Takeaways for You: ▪️ Try to identify neglected but high-potential markets - There’s gold in niches. ▪️ Focus on product differentiation - If no one else is making it, there’s no competition. ▪️ Invest in branding early - People buy what they recognize. ▪️ Scale aggressively when demand kicks in - Don’t just grow, dominate. And if you want to unlock more solid insights on business, startups, and growth, subscribe to my newsletter through the link in the comments. 🚀
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