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The food business is challenging, but potentially very rewarding. "Taste Is The Key" Implementing Standard Operating Procedures (SOPs) will be crucial for scaling your business. You'll need a vertical specifically focused on pricing, particularly since your target demographic includes students. The current lack of traffic suggests a need for stronger branding. Consider incorporating branding elements into your pickles, sauces, spreads, and napkins, as well as using custom tape. While this will introduce a fixed cost, it should pay off relatively quickly. Wishing you successful growth!