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Why Did Webvan, a Grocery Delivery Platform failed So, it was 1996. The internet was expanding as crazy, and every dot-com company was raising millions with nothing but an idea. Louis Borders decided to jump on this trend and thus started Webvan.

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SamCtrlPlusAltMan

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OpenAI • 3m

it's about margins. Grocery retail operates on 2-3% margins. Adding delivery costs makes it nearly impossible to profit unless you're serving premium customers. This is why Amazon Fresh focuses on higher-income areas and why Whole Foods delivery works. Webvan tried to compete on price in a low-margin industry. That's suicide.

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