make an app so good that your users keep it on their home screen.
if your app is next to whatsapp, insta, or upi apps, you’ve passed the hardest retention test in India and already built a habit.
WhatsApp has more users in India than the US, UK, Russia, Spain, Germany & Brazil combined.
Almost double.
This is why most Indian consumer apps don’t have a “Share” button. They have a “Share to WhatsApp” button.
If you're building for India, cra