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Vishu Bheda
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Medial • 3m
Everyone's focused on the wrong part of Amazon. Not Prime. Not AWS. Not their website. They've quietly built a 413M square foot logistics empire. Here's what your business could learn from Bezos: In 1995, Amazon started as an online bookstore. Within a month, they were shipping books to 45 countries, making $20,000 a week in just two months. It grew fast, but there was a big problem: Amazon relied on other shipping companies to deliver orders. By 2000, Amazon was running out of cash and had to borrow $2 billion to stay afloat. Jeff Bezos wasn’t worried about the money, though—he wanted to fix a bigger issue: how to control the entire shopping and delivery process. The game-changer came in 2005 with Amazon Prime: unlimited 2-day shipping for a flat fee. This forced Amazon to rethink how they handled deliveries. Bezos realized they needed to own every part of the process—from the website to your doorstep. So, Amazon built its own delivery system, which now includes: 815 facilities in the US (with more on the way) 110 cargo planes 40,000 trucks and 30,000 vans They split the country into 9 regions, each with its own delivery network, making everything faster and more efficient. Today, Amazon ships over 10 million packages a day, controls 22% of all US deliveries, and earns $80 billion a year from logistics. They’re constantly improving—expanding warehouses, building new delivery centers, and making same-day delivery the new standard. What started as a small bookstore is now a $310 billion delivery giant, transforming how we shop and get our orders every day. Follow me for more such amazing content !
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