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Havish Gupta
Figuring Out • 5m
How this man made a $60 Billion brand, by selling clothes! So It all started in 2008 when Chris Xu launched ZZKKO, an online store selling wedding dresses in China. Being excellent at SEO, he managed to generate enough sales without any marketing budget. In 2011, he registered sheinside.com, advertising it as the world’s leading wedding wear company. However, it also sold general women's clothing. By 2012, Sheinside had expanded to North America and Europe. And In addition to clothing, they started selling shoes, cosmetics, and other products too. In 2015, they rebranded to just Shein, and the following year, they began in-house manufacturing for better and cheaper products. They also focused more on being a Fast Fashion brand. And That was exactly when their sales skyrocketed, going from $0.6 billion to $10 billion in 2020, growing over 100% YoY for the 7th consecutive year. Their massive succes was due to data-driven approach, producing small batches, shipping quickly, and leveraging social media effectively. Today, Shein is a $66 billion company, generating over $32 billion in revenue profitably and operated in 150+ countries. What do you think?
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