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PRATHAM Review's - 1 BL Fabric In a recent episode of Shark Tank India Season 4, A women's clothing brand BL Fabric appeared ,based in Surat, BL Fabric specializes in semi-stitched lehengas, unstitched cholis, and ready-to-wear dupattas, offering products at prices 65-70% lower than market averages. Why this much discount ? I have covered that ahead Mayur's pitch highlighted his commitment to staying ahead of design trends, managing over 200 in-house designs, and launching 25 new designs monthly. Which is definitely enough at His scale and for PMF as well. Bro got his YouTube channel to over 2.2 million followers and certain Instagram Reels achieving up to 47 million views. Which is Fucking amazing that made the cashflow positive and profitable. How ? If they didn't had such a good social presence they had to invest hefty amount in marketing obviously more than 25% which would have been loss making but this guy nailed in the content creation part and did marketing of millions organically with 0 investment. Even Sharks fail to create such a presence. Opinion: This Guy have achieved the crown of Marketing in his business but as you know content creation has a very low time span so this is something which he have to keep consistent which is tough. Whole business is dependent on social media once it's gone the business is down so he have to cater that. I agree with what sharks said that the business is dependent on one guy which is definitely risky. I guess they have diversify their approach towards marketing slowly and mainly utilise the social media as much as possible as I found that there is some lacking in the content which may affect in long run 8/10 - For this Pich