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"With the rise of online shopping and 10-minute deliveries, small shopkeepers across India are struggling to compete with e-commerce giants. These local businesses, often run by less tech-savvy individuals, face declining sales as large companies sou

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JAYESH JAMTANI

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I believe investing in this venture might not be financially viable due to significant competitive challenges. Large e-commerce companies leverage substantial purchasing power, enabling them to negotiate substantial discounts from suppliers—an advantage small retail shop owners cannot match. Consequently, pricing will be a critical determinant of success, especially with emerging 10-minute delivery models introduced by major digital retail platforms

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