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I think this works really well for your target audience. It immediately gives off a fitness-oriented vibe. The black-and-white design feels professional and minimalist, which fitness enthusiasts often appreciate.

it's good for the logo

the logo is good. you can make brand fonts better ig...bold and more structured

looks clean! it would work out very if the target audiences are somewhat mature bdw this logo in grey scale looks decent too so even when it's made with different colour shades it'll be suiting them all fine!!!

The concept is strong, but does it fully cater to fitness personalities? I’d expect something edgier or more dynamic for that target group.

The logo feels too generic for a fitness food startup. Kettlebells are overused in fitness branding, and it doesn’t really differentiate your brand. Maybe incorporate something more unique to food and health.

The logo is clean and simple! The kettlebells are a great touch, as they directly represent fitness. The tagline is catchy too—‘Eat Healthy, Be Healthy’ is a clear value proposition.

Nice name. Good, simple graphic. Font is good too. Maybe the kettle bells could be replaced with something a non gym goer like me can recognize . i first thought it was a pair of padlocks 🤭 Only after reading replies here i learnt that they are gym equipment called kettle bells....

is it for gym people only (that' s user may think) also some colours maybe nice

This reminds me of MealPrepPro’s branding—simple and focused on fitness. However, they incorporate bold colors to stand out. You could take inspiration from their designs

So minimalist.

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may be it works effectively cause healthy and full of protein food is first priority to be of fitness conscious

Look at how brands like Freshly and HelloFresh incorporate fresh ingredients into their logos. Adding a visual connection to food might make it more appealing.