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JAGDEEP SINGH RANDHAWA

Wait and watch • 2m

Dropshipping is just one way to run an online store. Before diving in, take time to ensure it’s the right business model for your goals. Typically, dropshipping is suited to people with marketing skills who want to run a store with minimal upfront investment. Since you don’t need to stock products, it’s possible to start with just a laptop and an internet connection. However, this accessibility comes with tradeoffs. Dropshippers tend to have less control over the goods in their catalog, and because other retailers are likely to sell the same products, competition can be tough. If you plan to focus on marketing and aren’t looking to build your business around a flagship product, then dropshipping could work for you.

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