I don’t think they’re failing. Sure, not every product is a hit, but their strategy is about dominating diverse markets in the long term. FMCG is just another experiment for them to see what sticks.
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Kimiko
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IPL teams make losses on paper — and that’s the strategy.
They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases.
It’s not a cricket game. It’s a business league.
Do a startup making incense sticks/cones from waste flowers would work in urban Markets?
Considering the end product is 3-5x more expensive than the established incense stick manufacturers ?
Hello everyone,
I want to enter FMCG products, targeting special markets in Bihar in the beginning. What is your opinion on it? And which product should I select?
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