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'So called' only profitable EdTech startup is now struggling too

With no recovery in sight. Ed tech mei tech is 99% recorded videos

true. And actually since most are just recorded videos. Earning profit should be more easy since there is no recurring costs. But the opposite is happening

See it like this: because the product is so average, it isn’t sustaining itself.. rather they are ending up spending 100x more on marketing to keep the product/company alive..somewhere.