It’s 100% viable to launch five products simultaneously if we have the capital to support it. However, it’s crucial to create a proper strategy to ensure we achieve ROI from these products. Even if we decide to shut down any product’s operations, the plan should ensure there are no losses, and breaking even should be acceptable. This approach allows us to capture multiple opportunities at once. However, it will significantly reduce working capital, requiring rapid testing and quick achievement of ROI or break-even points. If executed properly, this strategy can help us identify several hero products for our brand in a short period with minimal capital. Success depends on meticulous and strategic planning. Without it, this approach can jeopardize the entire business, potentially leading to closure. Nevertheless, if we successfully establish market-fit products in each category, the returns can be substantial.
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